How Professional Home Staging Can Boost Your Home’s Sale Price
If you're planning to sell your home, home staging is one of the most effective ways to ensure it stands out in a competitive market. In fact, studies show that homes that are professionally staged can sell for up to 20% more than unstaged homes. At Iris + Viola Home, we specialize in home staging services that not only highlight your home’s best features but also create an inviting and appealing environment for potential buyers. In this post, we’ll dive into the many benefits of home staging and explain why it's a smart investment for anyone looking to sell their property quickly and for top dollar.
Why Home Staging Matters
When it comes to selling your home, the goal is simple: attract the highest number of qualified buyers and make a lasting impression. This is where home staging comes in. Staging a home allows potential buyers to emotionally connect with the space by helping them envision themselves living in it. This psychological effect is powerful, as buyers are more likely to make an offer on a property they can easily imagine as their own.
The act of staging transforms a home into a neutral, polished canvas, emphasizing the positive aspects of the space while minimizing any less desirable features. It allows buyers to focus on the potential of the home instead of distractions like clutter, outdated furniture, or a layout that feels cramped. A well-staged home communicates that it’s been cared for and is move-in ready, giving buyers confidence in their investment.
Benefits of Staging Your Home
Increased Appeal:
One of the most immediate benefits of home staging is the increase in appeal. Staged homes often look larger, brighter, and more inviting than their unstaged counterparts. The furniture is carefully selected and arranged to optimize the flow of the space, while strategic lighting and decor highlight key features like high ceilings or an expansive kitchen. Buyers are more likely to respond positively to homes that look well-maintained and visually appealing.
Faster Sale:
It’s no secret that the longer a home sits on the market, the lower the likelihood of selling at full asking price. According to the National Association of Realtors (NAR), homes that are professionally staged sell 73% faster than unstaged homes. Staging not only creates a more appealing atmosphere but also generates more interest from potential buyers, leading to quicker offers and reduced time on the market. This is especially important in a competitive market, where homes that linger can quickly lose their edge.
Higher Price:
Perhaps the most compelling reason to stage your home is the potential to sell it for a higher price. According to a 2019 report by the Real Estate Staging Association (RESA), staged homes can sell for up to 20% more than homes that are not staged. In a study by the NAR, 25% of buyers’ agents reported that staged homes increased the dollar value offered by buyers, and nearly 50% of agents said staging a home had a positive effect on how buyers viewed a property. Staging maximizes the perceived value of your home by emphasizing its best attributes and creating a more desirable living environment.
Our Home Staging Services
At Iris + Viola Home, we offer a comprehensive range of home staging services designed to showcase your home’s full potential. Our process begins with a consultation, where we assess your space and discuss your target market. From there, we handle every aspect of staging, including furniture arrangement, decor and accessories, lighting design, color palettes, and curb appeal. Our goal is to create a space that feels warm, welcoming, and neutral, allowing buyers to imagine themselves living there.
The Process: What to Expect
Here’s a breakdown of what you can expect when working with us:
Consultation: We begin with a walk-through of your home to assess its current condition and discuss your goals for selling. We’ll identify areas that need improvement and suggest simple updates to elevate the space.
Staging Proposal: After the consultation, we provide a tailored staging proposal with detailed recommendations and costs. This might include furniture rentals, decor additions, and any necessary repairs or adjustments.
Staging & Installation: Once approved, our team will bring in all the necessary furnishings, decor, and accessories or use the homeowner’s furniture and decor in the case of occupied staging. We’ll take care of everything, from arranging the furniture to placing decorative items, ensuring that every room looks its best.
Final Touches: After the staging is complete, we make sure everything is perfect—adjusting lighting, re-arranging items as needed, and making small tweaks to ensure every detail is flawless.
Market-Ready: Your home is now ready for listing. Whether you’re working with a realtor or selling independently, we ensure your home is set to attract buyers right from the first showing.
Professional Photography (Optional): Once your home is staged, professional photography is crucial to showcase the space in its best light. High-quality images highlight the design and flow of the rooms, creating a visually compelling listing that attracts more buyers and generates greater interest online.
In Conclusion
Investing in professional home staging is an affordable way to increase your home’s market value and make a lasting impression on potential buyers. Whether you’re selling a small condo or a large family home, staging can help create an environment that appeals to a wide range of buyers and can ultimately lead to a faster sale and higher price. We’re committed to helping you showcase your home’s best features with our professional staging services. Don’t leave the sale of your home to chance—contact us today to schedule a consultation.
Let’s make your home a buyer’s dream!
Sources:
National Association of Realtors. (2019). The Impact of Staging on Home Sales. Retrieved from https://www.nar.realtor
Real Estate Staging Association. (2019). RESA Statistics. Retrieved from https://www.realestatestagingassociation.com